Jefri Haddock

Jefri is a passionate sports psychologist and mental performance coach with a passion for helping athletes develop the mental resilience, confidence, and focus needed to excel in their sport. Graduating from both the University of Birmingham with a Bachelor’s degree in Applied Golf Management and Leeds Beckett University with a Master’s in Sport and Exercise Psychology, Jefri combines a strong academic foundation with real-world experience to provide athletes with the tools to optimize their mindset and performance.

As a lifelong sports enthusiast, Jefri has always been fascinated by the psychological aspects that separate good athletes from great ones. Whether it’s managing pressure, overcoming setbacks, or staying motivated through the ups and downs of competition, he understands the critical role the mind plays in achieving peak performance. Jefri during his time at Leeds Beckett University has been able to gain experience whilst working with national level track and field athletes (both individual and team) helping them build mental strategies that translate to success both on and off the track/ field.

Passionate about fostering holistic growth, Jefri believes that mental strength isn’t just about winning- it’s about building the confidence, resilience, and mindset to thrive in sport and life. His approach blends psychological science with practical, athlete-centered strategies to create lasting change. Did you know?

*       As a 7 handicap in golf, Jefri is still pursuing improvement (and the all elusive hole-in-one!).

*       When he mentions that he is a sports enthusiast, Jefri REALLY means it. Jefri plays numerous sports including golf, football, badminton and has newly taken up padel. He will play any sport if given the chance; besides this, the gym is a crucial part of his active lifestyle.

If being devoted Manchester United fan has taught Jefri anything, it’s how to handle adversity… guess it means that he is able to handle the ups and downs of sport